Sports data and technology firm Genius Sports Group (GSG) has entered into a definitive agreement to acquire Sportzcast Inc, a leading US manufacturer of sports scoreboard data distribution systems for an undisclosed fee.

Sportzcast’s proprietary Scorebot system links directly to existing event venue scoreboards to deliver accurate and official real-time game data in a universal data format. This data, said the firm, is critical to many in-venue and offsite applications, including sports production, broadcast, coaches’ tool platforms, and sportsbooks. 

Through this technology, GSG said it will receive the “…highest quality sports data available, enabling Genius to enhance its customer propositions across its data, streaming and media businesses”.

Genius Sports CEO and co-founder Mark Locke commented: “Acquiring Sportzcast expands Genius’ official data offering and relevance in the US and worldwide, making us even more compelling to sports leagues and federation partners. 

“This acquisition is yet another milestone in GSG’s rapid, continued growth. We are excited to continue executing on our strategy by leveraging Sportzcast’s incredible technology to scale our streaming and media businesses and bolster our core data products.”

Sportzcast has installed Scorebots, which are compatible with over 194 different scoreboard systems, in over 6,000 sports venues worldwide. Its technology is essential to over 400 US Colleges and Universities and over 50 live sports event streaming services.

“Genius is the ideal partner to accelerate our innovation and supercharge Sportzcast’s global growth through its strong distribution network,” said Sportzcast President Michael Connell. “We are thrilled to join the Genius team and offer exciting new capabilities for our customers and partners.”