Ahead of the final day of Betting on Sports America – Digital today, Chris Nikolopoulos, Chief Commercial Officer at BETBY, shares his expectations for the event and the American sports betting market per se.
What are you looking forward to most at Betting on Sports America – Digital?
We are looking forward to an interactive conference, exhibition and networking experience which will gather together the world’s leading operators, providers and stakeholders from across the industry to share the latest developments in sports betting and igaming. These events always offer unparalleled insight, and it’s a great opportunity to gain more knowledge about the trends in the US.
On top of that, we are definitely looking to catch up with industry partners and friends – even in an online environment!
Tell us about the products you’re showcasing – what are you presenting this week?
In addition to our fully managed sportsbook solution, which is still the flagship of our offering, this year we have launched a separate esports product, our Betby.Games range. The portfolio offers a unique AI-driven betting experience, remaining recognizable to players but giving them a completely new experience.
Betby.Games is on the cutting-edge of esports and virtuals, with realistic mechanics and gameplay that have helped achieve ultra-high, proven conversion rates of both casino and sportsbook players. Since its launch the product has been performing amazingly well and we are looking forward to sharing insights about it with current and future prospective partners.
Given the intense competition between sportsbook providers in the US, how does BETBY look to stand out above the rest?
The competition in the sportsbook market is intense everywhere – not only in the US. For us, it has been the same since day one. We decided to invest in our sportsbook software because we saw a gap in the market both from a product and services perspective and we were confident we could fill it. We are not only offering a product, but a complete business relationship where we truly listen to our clients and what they need. As simple as it may sound, I believe it makes all the difference.
Our software is flexible, modern, able to adapt quickly to changes. Our day-to-day growth shows that so far, we are doing that the right way.
How do you see the North American sports betting market developing in 2021?
According to a recent report published by Union Gaming, the current momentum of the US sports betting market could increase the total amount of sports betting revenue to $2.5bn by the year 2021. In a separate study conducted by Transparency Market Research, they concluded that the total amount of online gambling and sports betting will reach over $128bn by the year 2026.
These numbers demonstrate the very interesting opportunity for software providers and operators in the market. That being said, we will have to wait and see before we can comment on the full picture, as I believe that very few are able to accurately predict the rate at which remaining US states may jump on board and move towards legalization.