OtherLevels, a supplier of customer engagement solutions to the igaming industry, has announced the appointment of Jenny Lu as North American General Manager. She joins the firm having built and led teams at the intersection of paid media, acquisition, on-line casinos, lotteries and sports betting in North America for over a decade. 

Prior to joining OtherLevels, Lu was Director of Sales at Optimove where she led the growth of US and Canadian gaming sales. From 2009 to 2018 she was Director of Account Management at Income Access, a Paysafe company, and previously Director of Client Relationships and Partnerships at Income Access. 

She brings more than a decade of experience in sales, strategic business development, partnerships, client management and marketing and holds a Bachelor of Law and a Bachelor of Commerce from the University of Technology in Sydney, Australia.

CEO Brendan O’Kane stated: “We are thrilled to welcome one of the most respected and recognized gaming executives to the OtherLevels team. Jenny brings extensive experience across the online casino, lottery and sports betting sector, and has a tremendous track record in client management, partnering, sales and business development.

“We believe her experience of paid media and acquisition, coupled with her deep knowledge of CRM and related technologies, will accelerate OtherLevels growth across the OtherLevels In-Play, Open Data Platform and Intelligent Messaging solutions.”

Lu commented: “I am very excited to join the OtherLevels team. OtherLevels has first class technology and solutions, wonderful clients and a particular differentiated focus on real-time engagement, which is critical to operator success in the North American markets. I am really looking forward to bringing advanced, sophisticated engagement to operators for live games, as this is what fans want, as well as a massive untapped revenue opportunity. 

“Given the accelerating positive changes in the US regulatory landscape, and the deep partnerships that OtherLevels has established, I am very confident that we will experience substantial growth through 2021 and beyond.”