Detroit Pistons and DraftKings Inc have formalized a new deal this week, making the sports technology and entertainment company the exclusive Official Daily Fantasy Sports Partner, as well as an Official Sports Betting and igaming Partner of the NBA team.
In addition to access to Pistons trademarks and logos, the deal includes DraftKings-branded courtside LED signage and in-game basket pad branding. The agreement comes as DraftKings prepares to launch mobile sports betting and online gaming in the state of Michigan, pending licensure and the receipt of necessary regulatory approvals.
Ezra Kucharz, Chief Business Officer, DraftKings, commented: “As our first professional team activation in the state of Michigan, we are thrilled to join forces with the Detroit Pistons ahead of our pending market introduction.
“This deal deepens our relationship with a prominent local team to facilitate more immersive fan experiences, both for Michiganders familiar with regulated gaming products as well as newcomers to the space.”
Pistons fans will also have the opportunity to compete for a variety of experiential prizes, including a Pistons away game trip, a ‘Court of Dreams’ group event held at Little Caesars Arena, ‘Piston for the Day’ VIP experience.
As part of the VIP package, individuals will have the opportunity to sign an honorary Pistons contract to participate in a private, in-stadium shootaround, tour the official locker room facilities, and sit courtside at a Pistons regular season home game.
“We appreciate the partnership-minded and collaborative approach that DraftKings brings to the table,” said Mike Zavodsky, Chief Business Officer, Detroit Pistons. “We look forward to utilizing our platform to help DraftKings grow their presence and connectivity to Pistons fans and to the greater Metro Detroit communities.”