PrizePicks is reentering Florida’s daily fantasy sports market.
On Monday, the operator launched PrizePicks Arena in the Sunshine State, a peer-to-peer fantasy offering that debuted in other U.S. markets earlier this year. PrizePicks Arena allows users to compete for guaranteed prize pools in groups based on buy-in amount, experience, and other factors. The p2p offering initially debuted in January in Alabama, Wyoming, West Virginia, and Tennessee. Now, sports fans in Florida can indulge in PrizePicks Arena amid a contentious relationship between its operator and the state.
Earlier this year, the Florida Gaming Control Commission ordered PrizePicks, Underdog, and Betr to shutter their paid pick’em style contests in the state. Despite the order, DraftKings and FanDuel continued to offer paid DFS contests in Florida without interruption. PrizePicks is now reentering the market to compete with its p2p products. PrizePicks Arena offers markets for the NFL, NBA, MLB, NHL, WNBA, esports, and soccer.
PrizePicks is reentering Florida along with DFS and sports betting operator Underdog. On Monday, Underdog released Champions, its p2p offering, in the Sunshine State.
PrizePicks bolstering business operations
PrizePicks is reestablishing a presence in Florida amid expansion plans in neighboring Georgia.
Earlier this month, the Georgia-based company announced plans for a new headquarters in Atlanta. PrizePicks is building a 33,000-square-foot facility that is projected to create 1,000 new jobs over the next seven years. The development is also estimated to have an economic impact of roughly $25 million for the Peach State. PrizePicks’ presence in Georgia is integral to sports fans as state lawmakers have yet to authorize sports betting.
In March, Georgia lawmakers failed to pass a pair of sports betting bills before Sine Die.
