Flows is bolstering its portfolio of partners through a deal with a gambling platform.
The gaming technology provider has announced a partnership with NetBet to provide its no-code automation solution to the European online casino and sportsbook platform. As part of the pact, NetBet will leverage Flows’ services to streamline business operations and boost player engagement while strengthening the company’s global market position. Flows’ services also allow NetBet to cut costs and operate more efficiently without using code.
“Partnering with Flows is a key step forward, enhancing our efficiency and allowing us to deliver tailored player experiences faster,” said NetBet Head of Operations Anna Olrik Wallenstein. “This collaboration underscores our commitment to staying a top choice in the online sports and casino markets.”
Flows has secured a deal with NetBet after partnering with Amelco in October 2024 to integrate its technology into the platform and sportsbooks solutions provider. Amelco, which provides services to Hard Rock Bet and Fanatics, landed a partnership with Flows after the technology provider was awarded ISO certification in August 2024.
Major casino company invests in Flows
Flows is adding new customers following a strategic investment by Light & Wonder.
Last February, Light & Wonder made an investment in Flows to allow the technology provider to scale operations and accelerate growth. In addition to securing new clients, Flows is using Light & Wonder’s financial contributions to expand into new markets.
Flows and Light & Wonder first developed a relationship by delivering an operator-funded marketing jackpots feature, which is available to all of Light & Wonder’s partners.
