Inspired Entertainment has entered into a new partnership with GVC Holdings to supply its virtual products across ten of GVC’s online brands.

The virtual sports content will be integrated into GVC’s proprietary sportsbook platform with content streamed using Inspired’s cloud platform.

“We have had a long and beneficial relationship with GVC and we are looking forward to expanding it,” said Brooks Pierce, President and Chief Operating Officer of Inspired. “GVC has some of Europe’s leading online gaming brands, including bwin, which is synonymous with online sports betting, and we are thrilled to add these brands to our portfolio of Virtual Sports customers.”

Inspired has launched six channels of Virtuals on GVC websites, including soccer, the new V-Play NFLA Legends Football and V-Play Basketball.

“We are delighted to offer Inspired’s high-performing Virtual Sports across our vast array of Sports brands on the GVC platform,” added Raja B-Sheikh, Sports Product Director of GVC. “In these challenging times and given the significant impact on the global sporting calendar during the last four months; Virtual Sports content has demonstrated its potency and has an exciting future role to play in Sportsbook.

“Inspired’s Virtuals give us ultra-realistic, fast-paced action with a multitude of bet types to complement our existing offering. We look forward to working closely with the Inspired team to continue progressing the product across our online channels.”