Kambi Group has landed a deal to enhance its online sports betting platform.
The B2B sports betting services provider has reached an agreement with Inspired Entertainment to integrate the gaming technology company’s virtual sports products into Kambi’s sportsbook. Inspired’s virtual sports products, developed by a BAFTA award-winning team of graphic designers, are available at more than 40,000 retail channels and 100 websites in 35 countries.
“We are thrilled to integrate Kambi’s first-class sports betting technology with our best-in-class virtual sports games,” said Inspired President and CEO Brooks Pierce. “We are confident this partnership will enhance Kambi’s leading sportsbook services, allowing them to provide a dynamic new revenue stream for operators that is easily integrated into the Kambi network.”
Kambi selected Inspired as its virtual sports provider following an arduous selection process. Inspired’s showcased its viability due to a client portfolio that includes bet365 and Snaitech.
Recent changes at Kambi and Inspired
Kambi and Inspired are collaborating following organizational shakeups at both companies.
In November 2023, former chairman Lars Stugemo relinquished his role as Kambi Chairman after a decade-long run as a leader of the company’s board of directors. Two months later, CEO Kristian Nylén announced his desire to resign from his position this year. Nylén, who co-founded Kambi in 2010, will step down as CEO once a permanent replacement has been hired by Kambi.
Inspired saw its CFO, Stewart Baker, resign from his position in January following delays in the company’s third-quarter results. Baker will assist Inspired in selecting his replacement.
Inspired has still yet to release the company’s earnings results for Q3 2023. The company is currently listed on the NASDAQ exchange and is facing a delisting. Earlier this week, Inspired announced that it plans to file a Form 10-Q for Q3 with the NASDAQ no later than Feb. 28.