BetMGM, the GVC Holdings and MGM Resorts International joint venture, has been designated as the Detroit Lions’ first Official Sports Betting Partner.
According to a statement released today, the partnership features fan-focused assets such as presenting sponsor of Lions Bingo and Lions Perks, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and signage.
These additions reflect an extension of the existing multi-year partnership with MGM Resorts and the NFL franchise, which features the MGM Grand Detroit Tunnel Club at Ford Field.
Detroit Lions Team President Rod Wood stated: “The Detroit Lions’ historic relationship with BetMGM has been years in the making and we’re proud to announce details of our official partnership.
“We’re continuously seeking new ways to entertain and involve our fans which is especially important during such unusual times; this partnership with BetMGM will provide additional and exciting opportunities to engage our fans.”
BetMGM Chief Marketing Officer Matt Prevost said: “When we first opened the BetMGM Sports Lounge at MGM Grand Detroit in March, we hoped to develop deep relationships with the state’s top teams. We are honored to be the first sports betting partner of the Lions and to offer their fans access to a variety of best-in-class promotions and perks only available on BetMGM.”
David Tsai, President, Midwest Group, MGM Resorts, said, “All of us at MGM Grand Detroit are eager and ready to welcome the Detroit Lions and sports betting fans to our BetMGM Sports Lounge this football season. We know everyone is eager to get out of their homes and add some fun into their calendars. We are committed to raising the bar in delivering unique and entertaining experiences.”