Scientific Games Corporation has announced it will create a dedicated sportsbook operations team in Gibraltar. The new outfit will support customers directly with a sportsbook operations service to help grow their sports wagering businesses.

The creation of SG Digital’s sportsbook operations team will deliver a portfolio that includes sports betting, portal, mobile betting, and retail services. SG Digital said it can now manage an entire sportsbook operation for multiple customers, enabling long-term success with less heavy lifting for installations and ongoing sportsbook management.

Keith O’Loughlin, SVP sportsbook for SG Digital, said: “Given the massive opportunity in the US and the continued success of existing markets, the addition of sportsbook operations is a natural step up for our business. The team will work directly with our partners to operate and run their sportsbooks, ramping up the value of sports betting for everyone involved.

“It’s a new ball game, and our partners have asked to tap into our vast knowledge to help with day-to-day sportsbook operations. Now, we’re completely equipped to offer that capability and support customers in growing their business like never before.”

Stuart Weston has been appointed to vice president, sportsbook operations for SG Digital. He brings with him two decades of industry experience, most recently as MD for Superbet and previously as sportsbook product director at William Hill. Weston will lead the Sports Operations team to maximize sports betting operations output and gear up for continued global growth in the sports betting market.