Xtremepush, a supplier of multi-channel marketing solutions and customer engagement tools, has announced that it has achieved a major industry objective by securing its validation as a Scientific Games (SG) ‘OpenMarket’ partner.

The development sees Xtremepush’s full suite of marketing tools for customer personalization and campaign targeting made available to SG partners through OpenMarket  – the Nasdaq technology group’s ‘one-stop marketplace’ for online gambling  suppliers.

Launched at the start of the year, OpenMarket serves as global betting’s first content and product aggregation platform for igaming incumbents, in which SG seeks to provide customers with the greatest depth of supplier choice helping them scale their respective marketplaces.

Moving forward, Xtremepush software will be listed as a ‘preferred marketing platform’ for partners of SG’s OpenMarket Ecosystem.

“Xtremepush has developed a strong reputation in the sports betting and gaming industry, and would certainly be seen as one of the leading providers of player engagement and orchestration software,” said SG’s Keith O’Loughlin, SVP Sportsbook and Digital

“As part of our continued efforts to expand our OpenMarket offering, we wanted a solution that could provide all of the core communications channels in a unified, mobile-first platform. It was also vital that it could support real-time data streaming and personalization, in line with what our clients require. Xtremepush fits that bill perfectly, as well as having vast experience of the industry and the challenges that sportsbooks are facing.”

Operating since 2014, Xtremepush has built a high-profile roster betting operators utilizing its automated real-time marketing solutions, with clients including Betfair, Paddy Power 888, Rush Street and Oddschecker.

Tommy Kearns, CEO and co-founder of Xtremepush, said: “We are thrilled to be partnering with Scientific Games, an indisputable world-leader in gaming technology. A solution like ours is a vital component of a modern operator’s tech stack, reducing the need for multiple point solutions and simplifying the chain of systems that an operator relies on. The potential impact of our combined technologies on mutual clients is massive.

“From a growth perspective, this partnership is very exciting. Scientific Games is well established in North America, as are we, firmly positioning us both to meet the growing needs of operators starting out in the newly regulated states.”