Research and advisory firm Eilers & Krejcik Gaming has firmed up a new partnership with European multi-channel gaming and entertainment provider Olympic Entertainment Group (OEG). 

Under the terms of the deal, Eilers & Krejcik Gaming will provide OEG with subscription-based research and analysis in its Digital & Interactive Gaming and Sports & Emerging Market verticals. 

Corey Plummer, Chairman and CEO of OEG, explained: “Expanding Olympic and OlyBet brands in the areas of igaming and sports betting are key strategic priorities for the groups. Eilers & Krejcik Gaming was the logical choice to provide data and research to support our decision-making in that process. 

“Our multi-year partnership with the NBA demonstrates our commitment to deliver multi-channel entertainment experiences to customers in all of our markets.” 

Ross O’Hanley, Senior Vice President of Land-Based Consulting at Eilers & Krejcik Gaming, commented: “Eilers & Krejcik Gaming is proud to partner with OEG as we expand our research and advisory efforts in Europe. OEG’s recent partnership with the NBA and diverse customer base across six Eurozone markets makes them an ideal partner for us.”