Santos FC has signed a contract extension with CasadeApostas, which will see the online sports betting operator sponsor the Brazilian soccer team until the end of the Brasileirão 2020. The operator has been a main sponsor since May 2019.
Along with Philco, Oceano B2B, Grupo Foxlux, Kodilar, Kicaldo, Unicesumar and Orthopride, CasadeApostas benefits from front-of-shirt exposure on both home and away kits.
The team indicated that the negotiation to renew the sponsorship with the sports betting operator was carried out by Sportradar, the global sports and betting data provider.
“Sportradar actively participated in the entire process, which has been essential to guarantee the interests of the company and the team,” said Hans Schleier, partner manager of the Brazilian club.
“CasadeApostas recognizes not only the popularity of football, but its importance in our society. The affinity of the fan with a club is part of their personality, and that’s why the company decided to continue being part of Santos’ history.”
CasadeApostas has been active in the Brazilian market since April 2019, months after the regulation process of the sports betting market in the South American country began. A month later, it became Santos’ sponsor, while now the brand also has agreements with Botafogo, Esporte Clube Vitória and Esporte Clube Bahia.
Marcelo Frazão, Marketing and Communication Director of Santos FC, added: “We always value these sponsorship deal renewals, they are a sign of investment success, a recognition of our work, an appreciation for our platform and an opportunity to innovate and improve for the benefit of the fan.”
“We appreciate the sponsor’s trust at this very delicate moment for all sectors of the economy, including the football industry.”