Igaming platform provider BtoBet has formalized a new partnership this week with virtual sports content firm Global Bet. Under the terms of the agreement, the latter’s Pro-Series content will be used bolster BtoBet’s virtual sports portfolio in emerging markets including Latin America.

Global Bet’s 3D visualizations, sounds and dynamic events, coupled with the logical behavior of virtual athletes are some of the main highlights that underline the popularity of its game titles among players resulting in high engagement levels, according to a BtoBet statement.

The firm’s virtual sports product architecture allows for an omni-channel experience across all platforms, channels and devices through a single account and wallet system, unifying the betting experience on both retail and online channels.

Sabrina Soldà, BtoBet’s Chief Marketing Officer, believes that Global Bet’s extensive virtual sports content adds more value to BtoBet’s content portfolio, with its high-end visuals and life-like elements making the games among the most sought after virtual sports games.

Global Bet CEO Daniel Grabher, welcoming the company’s partnership with BtoBet, stated that both companies share the common goal of delivering an unrivalled betting experience through innovation. He added that through this strategic partnership, Global Bet will be in the ideal position of delivering their uniquely tailored products to BtoBet’s partner portfolio in emerging markets, such as Latin America and Africa, allowing the company to further its growth in a short span of time.