Specialist virtual games provider Kiron has marked its entry into the Colombian market after going live with BetPlay, the online arm of Corredor Empresarial.

Under the agreement, BetPlay customers will gain access to Kiron’s portfolio of games, including its virtual football product GOAL as well as virtual horse and greyhound racing, motor racing, table tennis, racing roulette and keno.

Steven Spartinos, co-CEO of Kiron, said: “As Colombia’s most popular online betting brand, BetPlay is the perfect partner to enter the promising Colombian market and we are incredibly proud to be the first provider of virtual games in the country.

“The deal reflects the growing demand for our portfolio on a global level and we have no doubts that our games will gain quick success with local players, offering exciting fixed-odds betting options 24/7 on an array of popular virtual sports.”

The integration of Kiron’s BetMan Online RGS, facilitated via Salsa Technology’s platform, will equip BetPlay with a range of high frequency betting markets across multiple virtual sports events and number games, marking the first time players in Colombia will be able to try their hand at virtual content.

Kiron’s launch into Colombia supports the firm’s growth strategy in expanding into both mature and emerging markets across the globe.

German Segura, CEO of BetPlay, added: “We are thrilled that our partnership with Kiron has allowed us to be the first operator to offer virtuals in Colombia, and we have every expectation that they will be an instant hit with our customers.

“We have so far been incredibly impressed with the support and flexibility Kiron has offered us when integrating their BetMan platform and look forward to gaining access to even more quality titles when they become available.”