BetPlay has confirmed this week that it has become the first operator to offer a legal poker platform in Colombia in a move facilitated through a joint venture between gaming consultant Italtronic and ESA Gaming, a boutique independent provider of high performing gaming products. 

Under the terms of the deal, BetPlay is now the first operator in the jurisdiction to offer ESA Gaming’s poker products including Texas Hold’em, Omaha and tournaments.  

According to a statement from BetPlay, the games have already generated great interest since the launch and the numbers of new customer sign-ups has exceeded initial expectations. The firm said it was thrilled to have the “unique opportunity to be able to offer this product to an avant-garde and rapidly growing audience”. 

Ramon Monrós, CEO of Italtronic, said: “Italtronic is very satisfied with this joint-venture for the development of poker and hopes that it will soon be extended to other operators in Colombia and other Latin American countries.” 

Zorica Smallwood, CEO at ESA Gaming, said: “We are delighted to have signed this agreement in Latin America with BetPlay, one of the best-established operators in the region. Our products continue to gain support due to their innovative position within the market, and we hope to grow significantly in this jurisdiction in the coming months.”