Following approval to conduct operations in Mexico, online sports betting provider 1xBet has officially confirmed it will be driving a ‘comprehensive expansion program’ in the Latin American country.
As a result of the approval, 1xBet is now set to focus primarily on esports, online and sports betting whilst also aiming to use its experience to drive the Mexican industry forward as a whole.
A statement released by the operator read: “We are proud to say that this is a very big step that demonstrates our ambitious goals in the Latin American market. We have several successful projects implemented in Latin America, but entering the Mexican market opens up even more prospects for us.
“This is one of the largest countries in Latin America, which is actively developing in all sectors. Getting started there is a success for any company, even the top brands.”
Calling on its experience gained in other markets, 1xBet has claimed it will utilize ‘tried and tested methods’, as well as a series of special offers for players across Mexico, in order to ensure high levels of customer satisfaction.
The statement continued: “It is not everyday that one enters such a large market. Therefore we are giving particular priority to broadening our name in this emerging market whilst maintaining our brand.
“We can promise that in the near future you will discover a great deal about the activities of 1xBet in Mexico. But for now, we can assure future players of this – we have a lot of phenomenal things lined up for you.”
Regarding its offering, the company is set to promote a high volume of offers on football and boxing, the two main sports in Mexico.
Moreover, in addition to sports betting, 1xBet is also poised to tap into the increase in the popularity of esports in Mexico, as well as presenting other special betting options across the region.
1xBet’s team added: “Mexico is a vibrant nation of sports enthusiasts. The love of sports and victories is evident in the manner in which the public ardently supports local athletes and teams from the bottom of their hearts. Mexico is one of the centres of the emerging LatAm industry and we are pleased to start work here and support the passion of the Mexican people with our quality product.
“We have huge plans which were formulated after conducting a detailed examination before entering the market and we guarantee 1xBet will do everything to raise the status of Mexico in the gaming industry to an even higher level.”
Alongside Brazil, Mexico is one of the key gaming markets in Latin America in terms of revenue and serves as a barometer for the future of the industry in the region.
1xBet’s team concluded: “Mexico and Brazil are both important markets for us at this time and with our latest license we look forward to strengthening our position in Mexico as one of our main areas of focus in Latin America.
“Of course, when you start working in a new market, this opens up opportunities for new partnerships and sponsorships. In Mexico, there are a lot of media people, star athletes and strong teams. We are already considering sponsorship ideas with top figures in the Mexican market so stay tuned for more news coming soon!”