Scientific Games Corporation has announced that a fourth consecutive US record for single week retail sales of Scratch-off games has been broken by its longtime instant game partner, the Florida Lottery.
Florida residents purchased $149,808,055 in Scratch-offs the week ending March 1 2019, breaking the previous record by over $23m and generating in excess of $27.8m for the Educational Enhancement Trust Fund to benefit Floridian students.
Justin Rock, Florida Lottery Deputy Secretary of Product and Sales, stated: “We are proud that our continued focus on our instant game products has broken another US record, and even more excited that our collaboration with Scientific Games has generated more funding to enhance education in Florida.
“This is a testament to the careful research, planning and marketing that goes into our Scratch-offs so they provide an enjoyable entertainment value to Floridians.”
The previous record, set in 2019, saw the company raise figures of over $126m, with this year’s record-breaking total coming six months after the Lottery announced eight consecutive years of record-breaking annual sales for fiscal year 2019.
The new weekly sales record week was driven by the Lottery’s new $30 ‘The Fastest Road to $1 Million’ Scratch-off game which grants punters the chance of claiming 155 million dollar prizes and registered a total of $28m in retail sales.
Furthermore, sales for all $30 games topped $39m in the record week, with other top-sellers such as 10X, 20X, 50x and 100X recording total sales of $26.7m for the week.
John Schulz, Senior Vice President, Instant Products for Scientific Games, added: “Scientific Games congratulates the Florida Lottery on a fourth consecutive US record sales week for Scratch-offs. We are honored to be the Lottery’s instant games partner and share their mission to generate maximum funding for education in the state.
“The success of the Florida Lottery’s Scratch-off games comes from many years of working closely together to create and market games that drive results.”
Additionally, year-over-year sales for all $10 games grew 90% from the same week last year, with the organizations‘$50-$100-$500 Blowout!’ series and 100X games leading the way with a combined sales total of $33m in the record week.