As Nick Patrick, CEO of geolocation provider Radar outlines, “gaming is a very tight knit community”. Those who find themselves in this industry often stay for decades, and “everybody seems to know each other”.
While this creates a positive atmosphere at trade shows and after parties, Patrick notes that this can mean that the industry sometimes can be slow to adopt new technologies.
Speaking to SBC Americas live at ICE 2025 in Barcelona, Patrick explains that the gaming space has underestimated the number of use cases that geolocation technology has, and that one of his big aims for the year ahead is to continue showing what the solutions can offer.
Expanding the use of geolocation

He says: “We’re a big believer that it should be very easy to push and pull data from Radar. I think geolocation is underutilized in the gaming space right now because a lot of the existing tools are closed off and they’re overly expensive.
“Imagine if you could send a stadium entry event or a casino entry event from Radar to another system to trigger a push notification, or maybe do some audience building, or player segmentation.”
Radar entered the gaming industry in 2023 after cementing its position in a variety of other sectors including real estate, e-commerce and restaurants. While Patrick notes that it has a “market leading position” in many of these other sectors, he admits that there is plenty of catching up to do in gaming.
After building up its brand and gaining over 50 gaming enterprise customers in 2024, Radar is eager to continue to develop its product to entice more operators to migrate to its platform.
“The market is very excited that there’s finally a viable alternative and we’re going to stay very responsive to customer and regulator feedback,” Patrick explains. “As we go live with more and more operators and more and more jurisdictions, we’re just continuing to evolve the products and back office and reporting capabilities for that.
“I would say the biggest difference is we’re going to have a lot of really splashy product and customer announcements to share. So the biggest change in strategy is really just continuing to raise our profile.”
While continuing to raise its profile is certainly one aim, Radar is also seeking to develop its product base more.
The CEO adds: “We spent a lot of last year focused on the ease of integration and getting set up with the platform. Now I would say the big focus is on reporting and anti-fraud capabilities.”
Asked to elaborate on these developments and to outline some further use cases for geolocation technology, Patrick notes that the back office and reporting capabilities are an essential part of providing a reliable and in-depth geolocation service.
“We started with the ability to integrate the Radar SDK to perform geolocation checks, jurisdiction checks, rooting checks, and obviously store that data in the Radar back office as we go live with regulated operators in more jurisdictions. As fraud and risk teams started using our dashboard more, as regulators needed reporting and Back Office capabilities, we began investing a lot in the dashboard, the back office, visualizations, and reporting capabilities.
“The big focus for us in 2025 is anti-fraud. We’re able to detect things like bonus abuse, account takeover and proxy betting through some of the data that we’re collecting, matching all of the standard reports and anti-fraud capabilities that people get from other geolocation providers, but also going beyond that.”
Shaking up the status quo
As mentioned, Radar has established a strong position in other industries and is entering the gaming space to shake up the status quo and become number one. Patrick outlines that in each industry, there are big competitors in the market that must be overcome, and that it can draw upon this experience to come out on top in gaming.
He notes that in other spaces, Radar is competing with Google Maps, whom he labels an “800lb gorilla” in terms of size and weight of brand.
Coming into gaming, Radar is competing with others, and can draw upon its battle with Google to win over clients in gaming.
“Some of the legacy geolocation vendors in the gaming space try to hold it against us that we work with other industries, but I actually think that the market is starting to realize that that’s a real advantage, because we bring additional capabilities and flexibility into the gaming space.
“You don’t have a ton of choice and it’s quite expensive. The focus is on compliance but geolocation use cases beyond compliance aren’t their specialty.”
As it begins to win over clients, Radar is focusing on making the migration as smooth as it possibly can be. This is because, as Patrick already outlined, gaming is a very tight-knit community and word travels very quickly.
“This means that your reputation is really important,” he asserts. “As we start to establish ourselves in the gaming industry, do more and more migrations from existing tools, I think making sure that we really nail that and deliver just a flawless experience for folks who are migrating to Radar is important because word travels fast.”
If 2025 is about building on the foundations that it has set, then Radar could be in for a busy year ahead. With 50 gaming customers and 18 licenses in North American jurisdictions, the firm has set out a strong base from which to build.
It anticipates being licensed in all applicable North American jurisdictions “very, very soon” and is continuing to gain customers globally. Patrick notes that Radar has “four or five” customers in Brazil and is looking towards the supplier market in the EU.
This is why attending conferences is “a key part of our growth strategy.” Radar’s CEO says that having the opportunity to raise its brand profile and meet existing and prospective customers in person is fundamental. As a result, it will be exhibiting throughout the year including at SBC Summit Rio later this month and the Canadian Gaming Summit in the summer.
As Patrick states: “The priority is getting the word out there. We just had our second year at G2E last year. I think every year we’re going to have bigger booths, a bigger presence, and we’ll be getting the word out there more.
“There are opportunities brewing everywhere, so we have customers spread across the globe, and we definitely have global aspirations in terms of where you should expect to see us this year.”