Multi-channel racing content and data services provider Sports Information Services (SIS) has enhanced its live betting channels, with the addition of Grupo Codere SA‘s Latin American racing content to its program.
In an update to stakeholders, the company confirmed that it has agreed a three-year partnership with the Bolsa de Madrid gambling firm which will see it act as lead ‘live pictures and data distributor’ of Codere LatAm syndicated racing properties.
Among the provisions contained in the deal will be a minimum of 3,892 races per year, broadcast from – Hipódromo Presidente Remón (Panama City), Hipódromo de las Américas (Mexico City), Hipódromo Nacional de Maroñas and the Hipódromo de las Piedras, (both in Uruguay).
Simon Fraser, Head of International Horseracing at SIS, explained: “This is an exciting partnership for us and further enhances our 24/7 channels, adding more quality horse racing that will prove popular with bettors across the globe.”
During 2018, SIS has moved to strengthen its global racing footprint, securing content distribution deals with The Korean Racing Authority and Hipodromo Argentino de Palermo (Argentina), supplementing existing partnerships in Singapore, Latin America and Mauritius.
Backing SIS as racing partner, Ramon Rionda, Codere’s Director of Operations, said: “We are pleased to have expanded our relationship with SIS. We are confident this can grow the audience for horse racing in markets which SIS supplies and can create more exposure for the premium horse racing content our race tracks provide.”