Immersive gaming platform specialist FlowPlay has announced that its Vegas World in-game fundraising initiative has generated more than $100,000 for the American Cancer Society in 2019. The company and its community of gamers continue to grow their support for the American Cancer Society and have raised more than $200,000 for the organization since 2016.
During two in-game fundraising campaigns, the firm offered a virtual American Cancer Society-branded charm in the company’s flagship social casino, Vegas World, which was available for players to purchase in support of dedicated causes.
In April, players raised $50,000 for the Road To Recovery program, which equates to more than 6,500 free rides to treatment for cancer patients in Washington state. In FlowPlay’s most recent campaign, Vegas World players raised $40,000 during Breast Cancer Awareness Month for American Cancer Society’s Reach To Recovery program, where donations will be able to provide 400 breast cancer patients with one-on-one peer support from a breast cancer survivor, and 300 wigs for patients suffering from treatment side effects.
“FlowPlay and Vegas World players have made a tremendous impact thanks to their generous donations in recent years,” said Daniel Widner, Distinguished Partners vice president, American Cancer Society West Region. “Through the commitment and support from FlowPlay and the Vegas World community, the American Cancer Society is able to help so many – those facing cancer today, and those who may avoid a diagnosis altogether thanks to education, prevention, early detection and patient programs.”
“FlowPlay and our amazing player community will continue to support the American Cancer Society as it pushes forward in its mission to eliminate cancer,” said Derrick Morton, CEO of FlowPlay. “The Vegas World community continues to amaze the FlowPlay team with their charitable giving, and FlowPlay plans to create even more opportunities to make an impact in the lives of cancer patients in King County, Washington and across the globe.”