Yahoo Sportsbook, powered by BetMGM, has been launched this week on Yahoo Sports allowing fans nationwide to view betting odds across a variety of sports. Users of legal age in the state of New Jersey, meanwhile, can click through the odds to place bets on BetMGM.
In a statement, Yahoo said the new offering gives sports fans a new way to enjoy the games they love, integrating sports betting opportunities into the Yahoo Sports app and desktop experiences.
“Yahoo Sportsbook powered by BetMGM elevates the experience for sports fans, getting them closer to the games they’re passionate about and closing the loop from content to transactions,” it noted.
Available to sports fans in New Jersey initially, Yahoo Sportsbook powered by BetMGM will soon become available to fans in other states where sports betting is legal. Users not in the state of New Jersey can check out all the free and paid games on the Yahoo Fantasy platform.
Scott Butera, MGM president of interactive gaming, commented in the statement: “We believe in appealing through quality and breadth of product as opposed to spending a ton on advertising and promotion, which we still do, but it’s much better with a great product.
“We believe watching and experiencing sports works well with transacting with sports and tying in sports content is a natural fit. We’re committed to that and excited about Yahoo, they feel the same way.”