MSG unveils FanDuel partnership ahead of sports betting activations

FanDuel has been named as the official sports gaming partner of MSG Networks, the regional sports network that doubles as a subsidiary of the Madison Square Garden (MSG) Company.

As part of the partnership, a number of sports betting activations will take place during broadcasts which feature the New York Knicks and the New Jersey Devils. These include the broadcasting of in-game and halftime integrations as well as branded content. 

Kevin Marotta, Senior Vice President, Marketing and Content Strategy, MSG Networks, stated: “We are excited to partner with FanDuel to bring our fans timely content and information that provides a deeper way to engage with our game coverage.”

In addition to the sports betting activations, telecasts featuring the Devils will showcase live updates as well as updated betting odds during each intermission in order to keep National Hockey League (NHL) fans up to date between periods.

The partnership is also set to be integrated on MSG Networks’ social channels as well as on its live streaming and on demand platform, MSG GO.

Mike Raffensperger, chief marketing officer, FanDuel, added: “Joining forces with MSG Networks allows us to further enhance the viewing and sports betting experience for fans, giving them a new way to watch sports.

“By partnering with MSG Networks, we are leading the charge in how sports gaming operators integrate with broadcasting, ultimately transforming the experience for sports fans.”

To celebrate the partnership with FanDueal, MSG Networks has now debuted ‘Inside the Lines’, a pre-game show that will air before every Knicks broadcast. Similarly, MSG Networks is also set to debut which will follow the same structure however it will focus on the Devils. 

The shows will inform viewers on the betting landscapes of both sports, with ‘Inside the Lines’ focusing on the National Basketball Association (NBA) and ‘Line to Line’ centring on the betting markets available around the National Hockey League (NHL).