The National Basketball Association (NBA) has teamed up with Australian betting operator Tabcorp as part of a new multi-year media partnership.
Under the terms of the new agreement, NBA TV – the league’s 24-hour television network – will be shown across Tabcorp’s Sky Channel throughout its 4,400 TAB retail and entertainment venues across Australia.
Scott Levy, Executive Vice President, Managing Director of NBA Asia commented: “Tabcorp’s extensive retail network will bring NBA TV to millions of fans throughout Australia. We also look forward to working with Tabcorp on integrity monitoring in their new role as an authorised sports betting operator.”
The deal comes after NBA named Tabcorp as its authorized sports betting operator partner across Australia, meaning the firm will utilize official NBA league marks within its platforms. The partnership will also continue to protect the integrity of the NBA.
Tabcorp Managing Director – Wagering & Media Adam Rytenskild added: “Our goal is to support the growing appetite in Australia for the NBA, which currently features the strongest contingent of Australian players we have ever seen. The NBA is popular with our customers, and we are proud to establish this partnership to bring fans of the competition a wide range of action in pubs, clubs and TABs. This creates an expanded sports offering, gives fans and our venue partners more value, and complements Sky’s unrivalled coverage of Australian and international racing.”
Throughout the year, Sky Channel will feature NBA TV’s extensive line-up of programming, including live NBA games, highlights and original content. Additionally, Tabcorp will create unique NBA content and experiences for fans within its venues. NBA TV is available in more than 120 countries and territories around the world.