Roar Digital, the 50/50 joint venture created by MGM Resorts International and GVC Holdings, has gone live with its BetMGM online gaming app in the state of New Jersey today. The app sets out to offer a new customer experience as well as incorporating a rebranding of the online gaming app, PlayMGM, introduced by MGM in 2017.

The product incorporates the new GVC Sportsbook platform and will be the core mobile platform utilized for future state rollouts said Roar. “Not only can customers play the traditional casino and poker games they’ve come to love through MGM, but now sports fans can place an expanded range of pre-match and in-play bets on professional and collegiate football, MLB, MLS, NBA and NHL games, among other sporting events,” it noted.  

CEO Adam Greenblatt commented: “Today’s an exciting day as we launch the rebranded and upgraded BetMGM app in New Jersey. We’re thrilled to give our customers bigger and bolder opportunities to enjoy the games and unique experiences that BetMGM will provide as the professional and collegiate football seasons get underway. We believe our product takes in-game entertainment to the next level.”

BetMGM’s enhancements include early cash out, a one-wallet system, bet tracking, offer boosts and smoother transactions.

“The mobile gaming industry’s future is on a steep incline, and we are harnessing best-in-class mobile technology from Roar Digital, powered by GVC,” said Scott Butera, MGM’s President of Interactive Gaming. “We expect this significant upgrade to our mobile experience to complement MGM’s proven retail presence and allow us to immediately compete in New Jersey and additional states where mobile gaming is approved.”

GVC Holdings CEO, Kenneth Alexander added: “The combination of the power of MGM’s brand, alongside GVC’s state-of-the-art technology and online sports-betting expertise, will ensure that the BetMGM offering is at the forefront of the US sport-betting opportunity.”