IGT has agreed a deal with B2B rewards tech platform Gift & Go in a bid to modernize its customer loyalty programs.
Under the terms of the agreement, IGT will offer its casino clients that use the IGT Advantage casino management system the option to add Gift & Go’s platform into their slots service window or secondary display.
This would allow players to take part in promotional gift programs and collect gifts via the Amazon Business Service.
“Through our agreement with IGT, Gift & Go can integrate with the widely deployed IGT Advantage casino management system and help a diverse spectrum of casino operators significantly enhance their loyalty and continuity club gifting programs, which can help increase revenue and reduce player walk rate,” said Jon Reuben, Gift & Go Co-CEO.
“The proven Gift & Go platform helps casino operators maximize player retention and replace legacy processes with automation, personalization and convenience that players genuinely appreciate.”
This comes as IGT aims to offer its clients a “new and modern way” of engaging with players whilst improving the methods it offers loyalty programs.
Another example of IGT aiming to modernize the US casino space came in the form of a deal reached with Graton Resort and Casino in California. The gaming tech firm agreed to deliver its cashless gaming technology to allow players to make cashless payments across the casino floor.
“IGT’s agreement with Gift & Go can provide incremental value to our IGT Advantage system customers by enabling players to get items from Amazon Business through casino loyalty club gifting programs,” added Ryan Reddy, IGT SVP Global Video Poker, VLT, Systems and Payments.
“We view this as a great way to enhance our systems solutions offering while helping our customers reduce product storage demands, labor requirements and capital allocations through a convenient and modern experience for their guests.”