Global sports betting provider Kambi and DraftKings, the sports-tech and media entertainment company, have completed the signing of a multi-state contract extension. The expansion agreement includes terms for the Kambi-DraftKings partnership to be extended into eight additional states comprising Colorado, Indiana, Iowa, Maine, New York, Pennsylvania, Tennessee and West Virginia.
In a statement, Kambi said that the terms of the deal secure its current revenues in New Jersey while also providing the opportunity to generate incremental revenues as and when the partnership enters the additional eight jurisdictions.
CEO Kristian Nylén explained: “Over the course of the past 12 months, Kambi and DraftKings have developed a symbiotic relationship, working closely together to deliver a high-quality sportsbook, which has only improved over time.
“I’m delighted the extension of our relationship through this new agreement will enable players in other states to enjoy the same exciting sports betting experiences that have helped DraftKings become a market leader in New Jersey.”
Jason Robins, DraftKings CEO, added: “Kambi has been a key partner for DraftKings, providing us with backend sportsbook technology that has enabled to us to offer our customers an engaging product in a highly competitive market.”