IBIA extends betting market data deal with H2 Gambling Capital

The International Betting Integrity Association (IBIA) has extended its betting market data partnership agreement with H2 Gambling Capital.
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The International Betting Integrity Association (IBIA) has extended its partnership agreement with H2 Gambling Capital, a global specialist gambling sector market data provider, keeping H2 as the IBIA’s official betting market data partner.

Access to H2’s extensive market database of two million data points covering 160+ gambling jurisdictions in over 100 countries is also included in the deal extension.

H2 data has been utilized in IBIA responses to regulatory consultations and wider market activities, such as the Optimum Betting Market Study published last year in June.

The extension comes as IBIA expands its membership base and operations, having recently launched in North America where several US states and the Canadian province of Ontario are requiring sports betting operators to be part of an integrity monitoring body.

Khalid Ali, CEO of IBIA, commented: “H2’s market-leading and globally recognized dataset has been an important component of our policy deliberations and has underpinned our key market integrity and regulatory position.

“That data has been critical in advancing evidence-based proposals with a range of stakeholders around the world. IBIA, therefore, welcomes a continuation of our partnership, which comes at an important point in the development of regulated betting globally.”

As well as a provider of market data and intelligence, H2 also “tracks and commentates on market regulation movements, provides updates and financial models for all the leading companies in the sector, and undertakes ‘deeper dive’ bespoke advisory commissions for premium clients”.

“IBIA is at the forefront of the modernization of the global betting industry and we are proud to be associated with the association which represents nearly 100 international betting brands,” added David Henwood, Director at H2 Gambling Capital.

“Our joint work on optimum market regulation has proved ground-breaking and the further professionalization of the sector will very much require accurate market data and analysis at its heart, so we are delighted to be co-partners with IBIA in this space.”