Match HQ is a new range of scoreboards hailing from Scientific Games Corporation. Launched this week, they will be used across American and European sports, integrating directly with the firm’s OpenSports product suite and other sports betting platforms. The aim, said SG, is to give bettors real time data that helps inform betting decisions. 

The data, displayed succinctly in a scoreboard widget, includes current score, play-by-play animations, commentary, and in-play team and player statistics. Match HQ is part of the OpenEngage branch of the firm’s OpenSports product suite; an end-to-end sportsbook solution accessible to players on mobile, desktop and retail. 

The launch, said the firm, broadens out the offering from SG Digital’s Red7 studio, already established in betting markets like the UK. “Match HQ offers a great fit for the burgeoning US region, presenting live data on some of the market’s biggest sports, including football, basketball, baseball and tennis,” it noted. 

Keith O’Loughlin, SVP Sportsbook for SG Digital, said: “We’re ramping up our US sports betting presence with the launch of Match HQ under the OpenSports umbrella, and this is a big win. More importantly, we’re shaping the betting experience to be seamless and intuitive for the end user. When punters have this information at their fingertips, it makes for a better experience, plain and simple.” 

The scoreboards are now live with Caesars Entertainment, and the company expects more partners to follow in the coming weeks.