US-based STATS and European firm Perform have announced the completion of regulatory and closing requirements to enable them to officially combine, creating a new sports company in artificial intelligence (AI) and data, operating under the new name Stats Perform.
By harnessing the most advanced sports AI research and development, Stats Perform will provide deeper,faster, more robust data and insights essential to a growing portfolio of global partners.
The new company aims to bring what it described as the deepest breadth of data, sports research, news, video, live betting streams, integrity services, and “…unrivaled AI-powered solutions to sports media and broadcasters, technology companies, global brands, sportsbooks, teams and leagues, and fantasy providers”.
Stats Perform powers storytelling through natural language generation for sports broadcasters and tech companies, unlocks player props and precise projections for sportsbooks, and generates predictions to improve team performance and player evaluation. It currently has more than 20 AI patents issued or submitted.
“Stats Perform is set to engage billions of sports fans this year and I expect that to grow as we bring new innovative technologies to market, expanding our global presence,” commented Chief Executive Officer Carl Mergele. “To truly revolutionize sport, we have harnessed the power of immense amounts of sports data with unparalleled AI technology. This unprecedented sports data and technology creates boundless possibilities for our global partners in fan engagement, betting and team performance.”
The firm’s extensive list of customers includes four of the top-five most popular global sports broadcast companies, seven of the top-10 global tech companies, all of the top-10 sportsbooks and seven of the top-10 football (soccer) franchises. The company collects more than 30 million unique data points and distributes them to more than 1,800 customers, reaching over three billion fans a year.
“Through AI we are able to discover hidden patterns in sports,” added Mergele. “This allows us to better understand the complexities of a game and project those patterns forward to predict future outcomes. The combination of Stats Perform will give us greater ability to extract new insights and context.”