Scientific Games Corporation and Blue Ribbon have partnered to offer jackpots via the former’s Foundation Innovation and Open Gaming System (OGS) platforms. With almost 2,500 games from studios worldwide, OGS is connected to over 200 operators across every major regulated market.
The partnership sees Blue Ribbon provide its jackpots marketing platform to any OGS content, packaged in a seamless overlay. For the first time this will give Scientific Games’ partners the capabilities to control the jackpot as a true marketing tool and will make it easy for players to enjoy a new gaming experience tailor made for them.
Dylan Slaney, SVP Casino and Platforms for SG Digital, explained that Blue Ribbon will give OGS partners a way to engage better with their players and to offer a new set of incentives tools which will improve both player acquisition and retention.
He commented: “We’re starting to finalize our full portfolio of casino content and technology under the umbrella of ‘Open Casino,’ which includes our player account, our Open Gaming System, the world’s best content and now new revolutionary features such as missions, tournaments and jackpots. Combining platform scale, ground-breaking content and feature innovation is where the magic will happen for player experiences.
“Blue Ribbon is known industry-wide for their innovative game functionality. Pairing their jackpot innovation with our world-leading OGS platform is the perfect combination, bringing players new ways to enjoy our games with an added layer of game-expanding features. We’re thrilled to work with Blue Ribbon as we prepare the launch of our Open Casino portfolio.”
Amir Askarov, CEO for Blue Ribbon, added; “For the first time OGS partners will be able to control and manage their jackpots to build better engagement while players enjoy the seamless and intuitive gaming experience which is aligned with their gaming preferences. By choosing to work with Blue Ribbon, SG provides another confirmation of the value of Blue Ribbon products as the next generation of engagement tools.”
