Gerry Ahern, a 30-year veteran digital media executive, editor and sports writer, has been appointed by Group to oversee and expand the firm’s content production in North America. He joins the Group after seven years with USA Today Sports Media Group, first as Vice President of Content and later as Editor-in-Chief of Golfweek magazine.

In 2011, he oversaw the reorganization of the USA Today Sports team into a digital-first operation, growing audience and reach. At Golfweek, he amplified the magazine’s digital footprint, establishing new benchmarks for audience and social resonance.

Ahern has also served as President of the Associated Press Sports Editors (APSE) in 2012. While he was Managing Editor/Colleges and Investigations at Yahoo! Sports (2005-2011) his team’s reporting earned numerous awards and helped the brand establish itself as the No. 1 US Sports website, according to Comscore.

“In-depth coverage of gambling is the present and the future of sports and sports journalism,” said Ahern. We will bring a passionate and comprehensive approach that informs, educates and entertains.”

“Gerry brings a wealth of experience and connections in building top-flight content operations in the digital space,” commented Group Chief Executive Officer Charles Gillespie. “His leadership will allow us to refine and grow our strong team to handle players’ thirst for insight into all aspects of betting and gambling.”