Philadelphia’s SugarHouse Casino has announced it will introduce a series of property upgrades later this year and rebrand as Rivers Casino Philadelphia. There will be no change in ownership of the property.
The planned upgrades include a new state-of-the-art permanent sportsbook, a new signature restaurant, and an online casino experience designed to complement the brick-and-mortar operations.
This rebranding represents a $15m reinvestment in the property, and all changes to the facility will be completed by local companies and contractors. These additions, along with a $164m expansion in 2016, will continue a property-wide transformation culminating in a new name.
Rivers Casino Philadelphia will debut in later this fall said the firm, adding that with the advent of mobile sports betting and online gaming, having a seamless brand platform will enhance customer experiences throughout the Commonwealth and beyond.
“Since receiving our casino license in 2006, gaming in Pennsylvania has evolved tremendously,” said Greg Carlin, CEO. “Keeping pace with the changing landscape has been paramount to our success. Creating a unified brand is another example of how we’re anticipating and responding to the competitive market for gaming.”
Rush Street Gaming and its affiliates, which own and operate SugarHouse, currently have three other casinos in the US operating under the Rivers Casino brand. They comprise Pittsburgh, Pennsylvania; Des Plaines, Illinois (Chicago area); and Schenectady, New York. Rebranding SugarHouse will enable regional and national marketing to promote one Rivers Casino brand across multiple markets and channels said the company.
PlaySugarHouse.com, meanwhile, will align with the Rivers brand later this year. The transition will also be seamless for online players.