Nova Scotia Sports Media Pros (NSSMP), the sister agency of Covers Media Group which is owned by the Tribune Media Company, has seen its application for an Ancillary Casino Service Industry Enterprise License accepted for filing by the New Jersey Division of Gaming Enforcement.
The ACSIE license permits NSSMP to expand its business partnerships with legal sports books and online gaming operators within the state of New Jersey, allowing information sites like Covers.com to activate affiliate relationships involving revenue share and fees for referred customers to those partnered operators.
“The New Jersey market is a significant opportunity for us to expand on other regulated international sports betting operator agreements that we’ve had in place for many years,” commented General Manager Mark Harper.
He added: “The remarkable expansion of legal sports betting in the US market, since the repeal of PASPA in May 2018, now presents sizable growth implications for our flagship website Covers.com, which has been in-market for almost 25 years and gives added sports book choices for our 18 million users. This approval allows us to boost our exposure in the lucrative US marketplace.”