Scientific Games Corporation has significantly enhanced its lottery capabilities after expanding its lottery instant “scratch” game innovation into the North American markets.

In addition to the launch of the instant “scratch” game, Scientific Games has launched a new, advanced manufacturing technology in the market, which will allow the group to capitalise on newly identified growth opportunities.  

“With the global instant product market surpassing $90 billion in retail sales in 2019—$50 billion+ in the U.S. alone—we have identified significant growth opportunities, and we are advancing our manufacturing operations to align with shifts in consumer behavior and our lottery customers’ needs,” said John Schulz, Senior Vice President Instant Products for Scientific Games.

The new manufacturing technology, which is set to grow output by 21 per cent, will support the company’s bid to expand its lottery offerings, offering new features and “state-of-the-art printing capabilities” tailored towards game innovation with flexibility for new play styles, designs, speciality inks, unique finishes and paper stocks to serve lotteries around the world.

“This manufacturing expansion represents Scientific Games’ strong commitment to serve the world’s lotteries, and to entertain the world’s players through our instant game innovation,” said Schulz. “Our new technology will allow lotteries to bring new games to market more quickly so our customers can offer their players just-in-time inventory at retail.”

Schulz continued: “Scientific Games has a cumulative 50 years of experience, data and analytics behind our instant games, and the expansion of our North American and European manufacturing capabilities elevates our global leadership in instant products yet further.

“Our investment in this advanced technology will help our lottery customers generate revenue to support their good causes, such as important programs that benefit education, senior citizens, veterans, health and welfare, and the environment.”