Rightlander, the provider of affiliate compliance tools for the online gaming sector, has rolled out a new service for US-facing online casino operators. The Premium Risk Mitigation Report scans affiliate sites to check whether they are promoting online casino brands that are not licensed in individual US states.
The service allows operators to identify affiliates that are not acting responsibly and to remove them from their programs or not work with them in the first place. The launch of the Premium Risk Mitigation Report comes at a time when regulators such as the New Jersey Division of Gaming Enforcement are cracking down on non-compliant affiliates, as reported elsewhere on SBC Americas in the recent case of affiliate site OddsShark.
Ian Sims, the company founder, said: “The US market presents tremendous opportunities for online casino operators as more states regulate the activity. As we have seen in other markets around the world, affiliates will play a significant role in driving new player sign-ups and ultimately revenues.
“But operators must ensure they work with reputable affiliates; if they don’t, they put their licenses at risk of being revoked. The Rightlander Premium Risk Mitigation Report allows operators to quickly and easily identify affiliates that are promoting unlicensed brands in each state they are active.”
The firm already works with a raft of tier one operators such as GVC, LeoVegas, Unibet, bwin and bgo in regulated markets including the UK, Sweden and now the USA.