Global sportsbook operator PointsBet has formalized a multi-year partnership this week with Twin River Worldwide Holdings. The alliance heralds the launch of the former’s proprietary online casino product in the state of New Jersey pending Twin River’s acquisition of Bally’s Atlantic City Hotel & Casino and obtaining the necessary regulatory licenses and approvals.

PointsBet said in a statement that the New Jersey launch of its online casino product will be a fast-follow of its debut in the state of Michigan, expected in the second half of 2020. 

“PointsBet is thrilled to partner with Twin River to offer its flagship online casino product in New Jersey as a complement to its critically acclaimed sportsbook,” noted Manjit Gombra Singh, the firm’s President of Product & Technology. “PointsBet continues to innovate and iterate upon its proprietary technology profile and this agreement is yet another signal that PointsBet remains focused on providing a modern gaming experience for modern times.”

George Papanier, President and CEO of Twin River Worldwide Holdings, commented: “PointsBet will be a great addition to our growing partnerships with innovative leaders around the world. We are also extremely excited to have the opportunity to participate in the best-in-class mobile gaming environment that New Jersey has created and that we believe will bring new and innovative offerings to the market.”

Seth Young, PointsBet Chief Innovation Officer, said: “We are proud to offer a premium player experience with PointsBet’s own technology and in-house operations. Our end-to-end ownership of the underlying platform enables us to offer a differentiated product on our own timeline, scale economically across jurisdictions, and improve client experience with rich data insights.

“PointsBet’s approach is unique and competitively advantageous. We look forward to working closely with Twin River and illustrating for the online consumer a premium product experience with rich content, speed and ease of use powered by our modern platform.”