Sports data specialist Sportradar and interactive content innovator Arkadium have secured a multi-year exclusive partnership designed to revolutionize the way that fans interact with sports data online. The alliance, which marries Sportradar’s worldwide real-time sports data, with Arkadium’s interactive AI product, InHabit, will for the first time deliver AI-powered visualizations of sports information to millions of fans and bettors around the world.
Jonathan Earle, Sportradar’s Customer Director, Sports Media, explained: “Sportradar is obsessed with enhancing the fan experience and we are continually striving to create engaging and unique products that offer the best solutions for publishers and broadcasters to monetize. The way in which sports fans are consuming content has dramatically changed and fans are looking for more interactive, visual stories to help keep them informed of the latest sports news. Partnering with Arkadium will help us to lead the next generation of sports engagement.”
Arkadium added that its InHabit product delivers “…unprecedented audience engagement at scale”. Currently reaching 70M US-based sports fans monthly, its patent-pending technology reads any article and automatically inserts a relevant interactive editorial unit that engages the reader and extends the article it appears on.
“Our partnership represents the future of sports marketing,” said Kenny Rosenblatt, President and Co-Founder, Arkadium, “one where fans are deeply engaging with the players and teams they love, while providing publishers and advertisers the time, attention and relevant audiences that they’re looking for.”
Sportradar has an exclusive agreement with Arkadium to create factives for English Premier League matches and UEFA Champions League matches in a number of languages. Additional sports include NBA, NFL, MLB and NCAA Football and Basketball.