Scientific Games will provide its OpenBet sports betting platform to power the Oneida Indian Nation‘s three new sportsbooks at its upstate New York casinos when the sports wagering market is officially authorized in the state. They comprise the Turning Stone Resort Casino, Yellow Brick Road Casino and Point Place Casino. OpenBet is embedded with player-centric technology, dynamic in-house pre-game and data feeds from its recent acquisition of Don Best Sports.
SG and Oneida will submit the agreement to the National Indian Gaming Commission (NIGC) for review to ensure compliance with applicable laws. It will be among the first NIGC reviews of an Indian tribe’s US sports betting agreement.
“Being among the first Indian nations nationally to operate a sportsbook, and among the first to offer sports betting in New York, represents our commitment to entering this burgeoning market ready for rapid acceleration,” said Ray Halbritter, Oneida Indian Nation Representative and Nation Enterprises CEO. “After rigorous assessment of the supplier market, we determined that partnering with Scientific Games and SG Digital will give our players the best sports betting experience starting on day one.
“With OpenBet, our players will benefit from a fast-to-market, flexible, and scalable technology platform. During our search for a top-notch partner, SG Digital, backed by OpenBet and Don Best, was the only partner who demonstrated years of US sports experience with regard to odds, trading, and in-play data feeds.”
Jordan Levin, SG Digital’s Group Chief Executive, said: “By partnering with the Oneida Indian Nation who has secured the Caesars Entertainment brand, we’re planning to mirror that success in New York as soon as sports betting is authorized there. As the race to capture market share ensues, we have taken great care in our approach to put our customers and their players at the core of our development and overall experience design. Winning players’ hearts and minds is first and foremost in our thinking.
“Very often in consumer entertainment experiences, you get one chance to demonstrate your player-centricity, and a focus on getting this right straight out of the gate will decide the winners and losers in every state. We’re thrilled to partner with Oneida in affiliation with the Caesars brand to bring sports betting to consumers in New York once authorized.”
SG said it will leverage its portfolio of sports solutions to ensure that the Oneida Indian Nation can offer all sports betting activities that become authorized in New York State. Both parties anticipate that sports wagering may be authorized there in 2019.