A new strategic collaboration has been agreed by Worldpay and Paysafe, as they strive to deliver “a seamless, end-to-end payments experience” for the US igaming and sports betting markets.

Aiming to appeal to the plethora of relevant operators, in addition to consumers, sights have been set on “establishing an industry-leading standard” in digital payments acceptance and security in the United States.

Undergoing significant growth since May’s decision to put legislative power into the hands of states, the American Gaming Association forecasts the market could be worth $150bn in gross online and offline gaming revenue.

“Through this partnership, Worldpay and Paysafe will be able to champion the needs of US igaming operators and their players by providing a secure, cost-effective and highly configurable payments platform that delivers an unparalleled player experience,” said Joel Leonoff, president and CEO at Paysafe Group.

“Our innovative approach means we can support all transactions, no matter how the player wants to pay. We’re very excited to once again get behind a new and growing sector.”

Under the terms of the new partnership, Worldpay’s optimised credit card processing, fast-fund payouts and a range of treasury and payment solutions are to be leveraged, allowing seamless transactions, reduced operating costs and universal payment acceptance.

This is to be alongside the Paysafe online gambling and gaming digital payment options, including its Neteller digital wallet and paysafecard online cash solution.

Via the combination both party’s aim to boost payment choices of players, ultimately leading to better conversion and retention, with the US tailored solution to deliver “seamless connectivity, via a single point of integration, to wide-ranging payments solutions and services such as credit card processing, digital wallets, cash payment solutions, ACH and near instant push-to-card payouts”.

“As a leading payments provider for igaming companies, state lotteries and land-based casinos, Worldpay is excited about the enhancements this partnership will bring when it comes to maximising payment acceptance, enabling new digital wallets, as well as minimising fraud risk and lowering cost,” said Shane Happach, EVP, head of global enterprise eCommerce  for Worldpay.

“Our combined strengths and capabilities will simplify payments for gaming operators, while also continuing to show our attentiveness to responsible gaming, and our mission to protect the integrity of every transaction.”