Nevada-registered SingleShot Entertainment Inc has appointed former Merrill Lynch director Ashish Patel as its new CEO to help further its aspirations for growth in the sports betting sector. Patel has extensive experience in corporate finance and has spent a number of years working with companies on their growth trajectory.

He started his career with Merrill Lynch in their investment banking group in 1995 in Los Angeles.  His final role before leaving the industry was head of Financial Institutions Group for Merrill Lynch Australia.

High powered Australian Lawyer Troy Houghton is also a new addition to SSE and will join the current board members which include Vegas Kings and founder Moshe Adir and global snooker star Neil Robertson.

SSE vice chairman Shawn Budd said: “The sports betting industry is going mainstream, and it takes quality people to help guide us through our next growth phase. Our former CEO Vinnie Calabrese, will now take up the role as COO. Vinnie did a wonderful job as CEO and we would not be in the position we are in today without all his efforts.

“These are very exciting times at SSE, we have our first product – UpNdown Virtual Golf being released the first week of December and our Cue Sports offering, Neil Robertson 7BallRun will be released early 2019. UpNdown Virtual Golf has been created by Virtual game leader Kiron Interactive and will be available on their BetMan platform.”

At the recent Global Gaming Expo in Las Vegas, SSE’s Golf offering – UpNdown Live, (due for release late 2019) was announced as one of the American Gaming Association’s 10 most innovative products.  Budd added: “UpNdown Live will allow bettors to wager on every shot in a professional golf tournament, giving sportbooks the ability to offer their clients thousands of markets on each event in real time. It will be a game changer in the Live in Play sports betting space.”