Radar is on a mission to offer the igaming market across the Americas a reliable, more affordable and multi-faceted alternative for geolocation services.
After entering the market in 2023, the company has spent the last year fine tuning its operations, obtaining licenses across the U.S. and signing early partnerships. But last month saw the company travel across the U.S. to showcase its solutions to audiences at both G2E in Las Vegas and SBC Summit Latinoamerica in Miami.
Nick Patrick, Radar’s chief executive, tells SBC Americas that he is noticing that the demand for new geolocation solutions is increasing all the time.
“There were a ton of customers, prospects and partners stopping by our booths,” says Patrick. “We introduced Will Green, who just joined Radar as our VP of Gaming Operations. He’s been in the gaming space for a long time, and used to work at bet365 so the product is improving and the team is bigger.”
The firm has been bullish in its attempt to gain market share in the sector across the U.S., with its ambition to be licensed in each state where sports betting and igaming is legal by January.
But Radar is also gearing up to support operators with their launch and geolocation requirements in Latin America as well, with a particular eye on Brazil. Hence why it had a presence in Miami this fall.
Patrick notes: “The reception was great. We’ve signed several Brazilian operators, so we’re gearing up to support their launch in Brazil in January. We also support operators in some other markets as well such as Puerto Rico.
“Whether it’s the U.S. or Latin America, the reception has been really positive, and I think we continue to hear that operators are excited about alternative geolocation solutions. They’re looking for geo location alternatives that are developer friendly, easy to integrate, cost effective, modern, flexible.”
Geolocation tech in the U.S. gaming space has been a market in which a longstanding incumbent has dominated the market. However, Patrick is aiming for Radar to “open the floodgates” in 2025 and become a leading player in the space.
“It takes a while for folks to really start to believe that somebody can break the stranglehold on the market. As our customer list continues to grow, as we get licensed in more jurisdictions, as our product continues to get better and better, people are starting to believe and we’ll have some other really exciting customer and partner announcements over the next couple months. But I think 2025 is when several top 10 operators in the U.S. are going to switch to Radar.”
But what is it that Radar sees in itself that it doesn’t in others?
Patrick has identified three key areas in which it has an advantage over competitors: price, wider use cases, and ease of use.
The firm’s pricing model differs from others in that it doesn’t charge per location check, rather it charges per monthly tracked user or device, meaning that operators can perform as many checks on a user as possible for the same price. This, Patrick claims, makes Radar 50-75% cheaper than others on the market.
“That’s one thing that can be seven or eight figures of cost savings for the largest operators,” he adds. “This is a time when a lot of operators are focused on optimizing their margins, and so geolocation cost savings can be really helpful there.”
Radar also aims to be a developer friendly app, trying to make the integration process as simple as possible for clients. “We think of ourselves as a developer tool at our core,” explains Patrick. “So open source, SDKs, open developer docs, self-serve sign up. All this means engineering and product teams really love integrating our solution.”
Finally, Radar aims to use its geolocation tool to provide services that otherwise hadn’t been thought of in the space. Such use cases include out of the box polygons and out of the box geofences such as around sports stadiums to ensure those prohibited from gambling cannot do so.
Elaborating on the platform’s additional uses, the CEO outlines: “We also have a maps platform as well which includes address auto-complete and address validation APIs. A lot of operators have an address input when you’re going through an identity verification or KYC process. Some operators are spending six figures on Google Maps platform, but Radar can power that as well.
“We’re really the only all in one geolocation solution for the gaming space that supports geolocation compliance and broader geo fencing use cases.”
So with these three key differentiating factors that Patrick has identified, alongside productive appearances at trade shows for both the U.S. and Latin American markets, Radar’s CEO certainly sees a rosy future in 2025.
The firm isn’t resting on its laurels, though, and is investing in its product and reporting features to ensure a smooth customer experience. Meanwhile it also has a migration service ready to help operators switch, which it expects to do next year.
As Patrick concludes: “We’ll have several large operators integrating over the next few months. Our focus, from a product perspective, is obviously to make sure those launches are successful and not just match what these operators’ previous geolocation provider was doing, but really exceed it.
“Will Green is going to scale up our compliance, regulatory and licensing support teams as we prepare to onboard some big operators and our marketing team is kicking it into overdrive.”
