William Hill US and the Vegas Golden Knights have forged a multi-year partnership, the first-ever between an NHL team in North America and a sports book. The two will collaborate on engaging with fans of legal betting age through various media, advertising and promotional platforms. The partnership will feature a TV visible dasherboard, in-arena signage, updated league-wide odds displayed on the in-arena Knight Tron during intermission, an away game watch party, and recognition on the LED ribbon board of the “William Hill Line Change” when the Golden Knights make a line change during the game.
William Hill US currently operates 108 race and sports books in Nevada and is the state’s leading mobile sports betting app. The Vegas Golden Knights open their 2018-19 regular season on Thursday, October 4 at T-Mobile Arena when they take on the Philadelphia Flyers. During their inaugural season last year, the Golden Knights set a new standard for on-ice performance by an expansion team, shattering several records and winning the Western Conference Championship.
“We could not be more excited to partner with the Golden Knights. We are headquartered in Las Vegas and have seen first-hand what this team has done for our community,” said Joe Asher, CEO of William Hill US. “William Hill is the leader in the US sports betting market and we are proud of the fact that this is the first sponsorship agreement between a sports book and an NHL team in the country. We appreciate the leadership of Bill Foley and his Golden Knights management team in bringing a winning franchise to Las Vegas and always working to make the in-game experience the best anywhere.”
Vegas Golden Knights president Kerry Bubolz commented: “We are always looking for innovative ways to engage different segments our fan base and provide a unique fan experience. Like the Vegas Golden Knights, William Hill US is a proud ‘Vegas Born’ organization. This partnership between a major professional team and a sports book operator is a historic, landmark agreement and we are delighted to be leading the way with William Hill in this space.”