The Stars Group has launched its BetStars online sports betting brand in the regulated New Jersey online gaming market through its partnership with Resorts Casino Hotel. BetStars.com, which is initially available through mobile, provides Garden State customers with an innovative and robust mobile-led sportsbook alongside the group’s existing online poker and casino offerings available through PokerStarsNJ and PokerStarsCasinoNJ.
Matt Primeaux, the firm’s SVP strategy & operations, USA, commented: “We are excited to introduce BetStars to New Jersey sports fans. As one of the largest online gaming companies in the world with millions of customers worldwide, we have successfully launched BetStars in regulated markets across Europe and look forward to expanding and enhancing our New Jersey BetStars offering, including through leveraging the Sky Betting & Gaming acquisition following approval from the UK Competition and Markets Authority, to provide a premier product and experience to our customers in this new and developing market.”
BetStars operates on The Stars Group’s proprietary technology and player account management platform, providing customers in New Jersey with a single account, common wallet, various online and mobile depositing and withdrawal options, and a seamless online betting experience along with The Stars Group’s popular online poker and casino products.
Additionally, it provides in-game betting, early cash out options and enhanced bonuses and products. These betting opportunities will initially include numerous sports such as professional and collegiate football, basketball, baseball, golf, hockey, soccer, tennis, and others.