Sports tech entertainment firm FanDuel Group has entered into a new collaboration with global publishing platform, Minute Media to launch The Duel, a fan-generated digital platform focused on fantasy sports and sports betting news and information. The strategic partnership, said a statement, brings together authentic, fan-fueled editorial content alongside expert-led video and audio programming for the growing segment of fantasy sports and betting fanatics.
“FanDuel is founded on the idea of bringing fans closer to the sports they love, and now, together with Minute Media, we’re letting fans into the press box,” said Matt King, CEO, FanDuel Group. “We want to give fans a designated platform for all sports and fantasy content, and The Duel is part of our broader efforts to do so.”
Powered by Minute Media’s fan-fueled content technologies, The Duel will be a hub for the most popular fantasy sports, betting, and sports entertainment content across NFL, NBA, MLB, NCAAF, NCAAB, and PGA. The platform will also feature expert audio and video content from popular FanDuel personalities including JJ Zachariason, Jim Sannes, and Brandon Gdula.
“With the recent changes to the US sports betting market, there is no better time to be making this strategic move,” said Rich Routman, president, Minute Media. “The fantasy and sports betting industries have been on the rise for quite some time, and the opportunity to shake things up by leveraging authentic fan voices, is an opportunity that Minute Media and FanDuel are collectively excited about.”
The Duel taps into Minute Media’s platform that allows fans to create, publish, share, and distribute thousands of pieces of content daily. The platform will also have a dedicated section for sports betting odds, powered by Oddshark.
