Inspired Entertainment has announced the addition of Desiree Rogers and Steve Saferin to its board as independent directors, as the firm continues to drive forward with its North American expansion strategies.

The two appointments, which are effective immediately, fill two voids on the Inspired board, and brings its total number of members to seven.

Rogers currently serves on the board of Pinnacle Entertainment and MDC Partners, with an illustrious career also seeing positions undertaken as director of the Illinois Lottery, White House Social Secretary for President Obama and most recently chief executive officer of lifestyle company Johnson Publishing.

Saferin founded lottery games and promotions business Media Drop-In Productions (later MDI Entertainment), serving as president and CEO until selling to Scientific Games Corporation in 2003.

Following the sale, Saferin continued to lead MDI as a division president, whilst also assuming the position of chief creative officer for Scientific Games in 2009, until retirement seven year later.

The invention and implementation of licensed games in the lottery industry, also saw Saferin recognised by the Lottery Hall of Fame for innovations in lottery advertising.

Lorne Weil, executive chairman of Inspired Entertainment, commented: “We welcome Desiree Rogers and Steve Saferin to the board as new independent directors, and look forward to the value their leadership will bring.  

“As we continue our focus on North American expansion, the depth of knowledge and relevant experience of both Desiree and Steve will provide valuable perspective.

“Desiree is an accomplished business leader, a former Illinois Lottery Director, and an experienced board member in both the public and nonprofit sector. We are confident that Inspired will benefit from her insights, business acumen and counsel.   

“Steve is a renowned innovator, having been recognised by the Lottery Hall of Fame for inventing and implementing licensed games in the lottery industry. His creativity, entrepreneurial spirit, and demonstrated track record are sure to be assets for our company.”