SG Digital has announced that its OpenBet sports betting solution will be fully prepared to ensure its partners are ready to launch their sportsbook offering should the US Supreme Court repeal the Professional and Amateur Sports Betting Association Act (PASPA), allowing legalised sports betting in the state of New Jersey.

Key to SG Digital’s entry into the emerging US sports betting landscape will be the addition of market-specific product enhancements to its platform. In addition, the company is undertaking a recruitment drive to support the growth of the business, hiring a significant number of new people for a variety of roles across its global network of offices.

Keith O’Loughlin, SVP Sportsbook and Platforms at SG Digital, said: “Legalised sports betting in the US is an exciting prospect for us, and we’re taking every step possible to ensure our product offering is fully compliant to hit the ground running when the market place eventually opens up beyond the current regulated states.

“OpenBet has built a strong reputation as a trusted sportsbook provider in Europe, and we’re confident we can replicate that success in the US and all other emerging regulatory territories. We have spent time considering US customer needs and are focused on ensuring that the user experience is of high standard and can be delivered with speed.”

Matt Davey, group chief executive, SG Digital, commented: “SG Digital has a strong presence in New Jersey with our Open Platform System (OPS) already certified in the state; our knowledge of the market will play an important part in preparing OpenBet for the marketplace. We work closely with the DGE to ensure responsible gaming experiences and congratulate the effort of the DGE and the state of New Jersey for taking progressive action to help create a safer sports betting market for the public.”