Inspired Entertainment has announced the appointment of Brooks H Pierce as senior vice president, North America. He joins the firm with over 25 years’ experience of the gaming industry.  Most recently, he was managing director of Aristocrat Technology’s Americas Group, a $700m division of Aristocrat. Prior to that he spent several years at Scientific Games as president of North American Gaming and was chief revenue officer at WMS Gaming Group.

“I have known Brooks professionally for over 25 years and have worked with him closely for much of that period,” said Inspired executive chairman, Lorne Weil. “He brings a wealth of knowledge and experience that will be invaluable to Inspired as we seek to build upon our successes in the North American market.”

“I’m delighted to welcome Brooks to the Inspired executive team,” said Luke Alvarez, president and CEO, Inspired. “Inspired’s Virtual Sports are already licensed and live in New Jersey and Nevada and will be going live with the Michigan Lottery soon. We look forward to announcing new US deals and to the launch of 1st Down Football later in the year.”

Alvarez concluded: “Brooks will play a key role in making Inspired a leader in the next generation of North American gaming and lottery products, and we welcome him to Inspired.”