Jalen Rose appointed as celebrity brand ambassador for BetMGM

BetMGM has appointed Michigan basketball legend and analyst Jalen Rose as a celebrity brand ambassador this week. He will be featured in the company's...
sports betting

Scot McClintic, Paysafe: The impact of COVID-19 on US sports betting

We’ve now reached the anniversary of when the COVID-19 pandemic changed everything for us – both our society and the US gaming industry, writes Scot...

Reach & Retain episode 1 to focus on March Madness marketing strategies

The first episode of the new SBC Americas and HPL Digital Sport webinar series, Reach & Retain Dynamic Marketing for the Long Game, will...

Betsson: Adding our name to Liga 1 in Peru will open further doors for...

The most important football league in Peru will begin the new season on March 12 under a new name, Liga 1 Betsson 2021, after...

#choosetochallenge – Nygaard-Andersen: challenging the status quo

Jette Nygaard-Andersen, the new CEO of global gambling operator Entain, believes that that the company needs to challenge the status quo if it is...

FSB – Equipped, energized and ready for the US technical challenge

Technical scalability is already proving to be a hot topic in the US and this will no doubt be an increasingly vital matter as...

How Sportradar is helping to drive fan engagement for Formula One

In-race betting markets for Formula One (F1) may have historically been quite basic, but Sportradar is flipping the script by using an extensive range...

Conmebol: If integrity is compromised, football loses credibility and revenue

Graciela Garay, Ethics and Compliance Officer, and Julio Lansac, Integrity Officer, opened day two of SBC Digital Latinoamérica and explained why ensuring integrity in...

SportsHandle: That was the week that was in US sports betting

SportsHandle and friends deliver another round-up of the week’s big developments in US sports betting. Sportradar Now Valued Around $10 Billion, As SPAC Rumors Resurface Sportradar...

Jason Logan: mobile and tax key to sports betting success in Canada

With the political will to legalize single event sports betting in Canada gaining more traction, we asked Jason Logan, Senior Industry Analyst at Covers,...

Event News

Dolby SBC webinar

Webinar recap: Real-time livestreaming enhances gaming experience when done right

Register to watch the full webinar by clicking here. For gaming providers, connection with the audience is key. Without a stellar live and interactive user experience,...
Global Gaming Women breakfast

Global Gaming Women’s Breakfast: A tradition of empowerment at SBC Summit NA

At SBC events, the Global Gaming Women Breakfast Meetup has become a cherished tradition. With more women from diverse industry backgrounds participating in conferences,...
Dolby SBC webinar

Dolby Millicast to discuss the power of real-time livestreaming

Tomorrow , SBC Webinars are hosting "Maximize your player engagement and profits with real-time streaming" in partnership with livestreaming experts, Dolby Millicast. Airing live...
Hand putting dollar in tip jar

Jesse Learmonth has two tips for pitch contest participants

The First Pitch competition is always a highlight of SBC Summit North America and this year's contest will be no exception. And nobody knows...