Monkey Knife Fight partners with AEG in soccer and hockey
Sports and live entertainment firm AEG has announced a strategic new marketing partnership with US fantasy sports gaming platform Monkey Knife Fight (MKF). As...
Erika Nardini: Barstool will break betting’s algorithmic nature
Bringing the inaugural SBC Digital North America Summit to a close this week Erika Nardini, CEO of Barstool Sports, held a one-on-one interview with...
Pennsylvania sportsbooks eyeing a return to form after June uplift
Reporting on the latest sports betting receipts for Pennsylvania, analyst website PlayPennsylvania said that sportsbooks has again capitalized on non-traditional sports to draw surprising...
Glynn Carroll to head up ROAR Digital’s US trading operations
ROAR Digital, the joint venture between GVC Holdings and MGM in the US, has chosen Glynn Carroll to head up its sportsbook operations.Carroll has...
DraftKings partners with Premier Lacrosse League in exclusive deal
The Premier Lacrosse League (PLL) has exclusively designated DraftKings as its Official Sports Betting Partner. Under the terms of the deal, the sportsbook operator...
Maximize data, drive engagement and enrich the sports betting experience
As sports betting evolves in the US and the various state markets become increasingly competitive, the effectiveness of data as a tool for engagement...
Lovell Walker: esports and traditional sports bettors are separate entities
If esports, as some suggest, has helped fill some of the void left by the pandemic-led shutdown in major sports betting activity, what does...
Ezra Kucharz: US sports betting has only scratched the surface
With the final day of the inaugural SBC Digital Summit North America getting into swing, opening duties fell to Ezra Kucharz, Chief Business Officer...
Class of 2020 joins Sports Betting Hall of Fame in virtual ceremony
The five industry pioneers in the Sports Betting Hall of Fame Class of 2020 were inducted in a special virtual ceremony at SBC Digital...
SportCaller’s Cillian Barry: Scepticism remains over restart of NBA season
With SBC Digital Summit North America entering its final day, SportCaller Managing Director Cillian Barry writes for SBC Americas about some of the findings...
Event News
SBC Summit’s Web3 & Crypto Academy to explore payments, blockchain and the future of...
SBC Summit will move beyond the hype surrounding Web3 and crypto to explore their practical applications across payments, transparency, security and player trust through...
Conversion Conf agenda to tackle scale, growth & AI at Affiliate Leaders Summit 2026
From building stronger teams and finding new traffic sources to working out where AI can genuinely make a difference, Affiliate Leaders Summit 2026 will...
Delegates flock to SBC Summit as Super Stage tickets in demand following Michael Jordan,...
LISBON, Portugal — Following the announcement that Michael Jordan, Carsten Koerl and Jason Robins will headline SBC Summit 2026's opening keynote on September 29,...
SBC Summit’s Digital Marketing & CRM Academy to tackle AI, brand & platform strategy
SBC Summit's Digital Marketing & CRM Academy will take delegates from agentic CRM campaigns to AI-ready advertising strategy, with sessions led by senior marketers,...